VegFest Los Angeles

Visual Identity  |  © Towards Freedom

VegFest LA is an event that inspires healthy living, compassion for animals, and environmental awareness. Tasked with creating an identity that married vegan food, live music, and inspiration, we melded leaves, waves, and a hummingbird (birds facilitating positive change). We created a sponsor kit, printed materials, and even crafted a companion graphic for Kids Kingdom, the festival area dedicated to “little” vegans!