The Fishbone Bride

Brand Identity  |  © Leighann Hessler

The Fishbone Bride founder scouts well-crafted artisan and antique finds for her virtual and pop-up shop, curating and reviving storied items. She needed a visual mark for her distinctive name. I crafted a beautifully tailor-made brand identity to give her budding venture a memorable look—hand-lettered typography and a playful linocut icon. The result is a logo which she shared “has become the crowning jewel of (her) business!”