Pill Bites Dog Treats

Product Packaging  |  © Natural Balance Pet Foods

Natural Balance is a leading pet brand that provides nutritious food and treats for pets. With health and wellness at the forefront, the NB Innovation Team conceptualized a new treat product that masks the smell and taste of pills. As lead designer, I tapped into health and wellness packaging trends—eco-biodegradable substrates—that aid in making consumers feel they’re providing a premium experience to their pets.