Pet Specialty Meeting

Event Identity + Collateral  |  © Natural Balance Pet Foods

Natural Balance holds its annual Pet Specialty NSM (National Sales Meeting) to motivate sales reps and team members. The event, titled Bring It, took place in Austin, TX, “Live Music Capital of the world!” and needed an identity with concert-like flair. I shaped the look with rich color, grungy type, and a guitar neck rising within the Texas state outline. The collateral included Austin-city vibes with notable skylines and beaming lights!