Original Ultra Pet Foods

Packaging Refresh  |  © Natural Balance Pet Foods

Original Ultra is the flagship pet food formula of Natural Balance that consumers know and love. As Senior Designer, I was tasked with completing a packaging refresh and line extension to distinguish Ultra Cat from Ultra Kitten. We updated the packaging with a new colorway and illustrative patterns that differentiated the formulas. We created a new brochure with a visually detailed benefits chart for the product line updates.