Great River Naturals

Brand Identity + Packaging  |  © CJ Foods

Private label custom food manufacturer CJ Foods wanted to create an in-house pet food brand and engaged me to design its identity and packaging. For a company that “flows against convention,” we developed a discernible yet fresh logo and packaging that features its local waterway in Bern, Kansas. With a reputable company at the helm, Great River Naturals met a successful launch with praise from Pet Specialty retailers.