CJ Foods Mfr.

Brand Collateral  |  © CJ Foods

CJ Foods is a custom food manufacturer in the pet food industry. The private label manufacturer approached me to implement a brand collateral refresh. We developed a playful and bright color palette paired with lifestyle photography and iconography to illustrate the story of its brand values. The result was enhanced collateral that reinvigorated partnerships and led to new connections in the independent pet specialty market.