Belly Boost Probiotic

Packaging  |  © Natural Balance Pet Foods

Natural Balance is a leading pet food in the Pet Specialty category. In preparation for an online panel of consumer testing, Natural Balance Innovation engaged me to develop the packaging for Belly Boost probiotic dog chews. As design lead, I conceptualized pill bottle packaging to keep the product fresh. The pop-top bottle generated consumer interest and tested well in the new product health and wellness category panel.